Weak promise
Visitors cannot tell what you do, for whom, and why you are the right choice.
Problem page
Traffic is not the win if no one takes the next step.
Most low-conversion sites do not have a traffic problem. They have a clarity, proof, or CTA problem.
Three common causes
Thin proof
You ask for trust before supplying enough evidence to earn it.
Low-friction CTA
The next step is hidden, generic, or badly matched to the visitor’s buying stage.